The importance of choosing the right materials in packaging design.
Written by Derprosa Films
June 02, 2025. Events
Round table. ADG FAD. Barcelona. May 28, 2025
The ADGTalk conference series scheduled a new session next Wednesday, May 28. On this occasion, we discussed about materials and finishes because, in design, decisions go beyond the visual. Finishes don’t just complete a piece: they can transform how it’s perceived, interpreted, and remembered.
We explored how these elements, often considered at the end of the process, should be integrated from the earliest stages of design to achieve coherence and effectiveness, in projects specifically editorial, packaging and print. We reflected on how a finish can reinforce an idea, raise the perception of quality or, if it is poorly planned, compromise the final result.
In the format of a round table, moderated by Àlex Gobern, president of ADG-FAD, three different professional profiles got tothether to analyze production processes in different phases:
— Eva Minguella: Founder and Creative Director, EVA Estudi; Director of Master’s Degree in Packaging, Elisava.
— Robert D. Thompson: Scientific Director of MATERFAD.
— Raúl Cobos: Marketing and Communications Manager, Derprosa by Taghleef Industries.
The activity is organised by ADG-FAD, MATERFAD and DHub Barcelona within the framework of the “Matèria Compartida” programme of the “Matter Matters” exhibition organised by DHub Barcelona.
It was a great opportunity to explain, to the attendees, relevant aspects such as
- The importance of the senses in brand communication and choice (neuromarketing).
- How you can, and should, go beyond the visual: the importance of touch.
- Sustainability from all angles: raw materials, processes, waste, reuse, recycling, circularity, useful life.
- Derprosa novelties in new films and applications, with a focus on branding and adding value to the role of the packaging designer.