The Future of Packaging Design
“The Future of Packaging Design” is the title of the panel discussion we will be leading next week with PENTAWARDS at Empack Madrid 2021. Together with a number of top-class graphic and packaging designers, such as Supperstudio + Cabello x Mure, we will unveil what we believe will be the future of packaging design. Discussions will cover sustainability, performance, aesthetics, and alignment with brand values.
Secondary packaging represents the first physical interaction between the brand and the consumer, both when the purchase is made online and when it is made in person. In the purchase decision, when it is in person, as in the first experience of use, this secondary packaging must guarantee that the values, attributes and quality of the brand prevail, so that the box that will contain the brand’s product has to attract, has to protect and has to provoke a special and pleasant experience.
Nowadays, respect for the environment and natural resources must be combined with the need to differentiate brands and their products, without forgetting the protection and adaptation needs that packaging must always provide.
Derprosa by Taghleef Industries is the brand of films for lamination of paper and cardboard that protects printing (designs, colors, fonts), offers differential and homogeneous finishes, can incorporate textures such as Soft Touch and Sandy and can be made with raw materials of origin vegetable (Derprosa Nativia) or post-consumer recycled plastic (Derprosa reLIFE).