Packaging design is a critical element in establishing brand identity and differentiating yourself from competition, and in the world of food and beverage today, the message that sells is one of luxury, premium quality and craftsmanship. This can be seen in the massive market growth of craft beers in recent years and a return to a preference for top-shelf spirits and the highest quality wines and champagnes. The phenomenon is even making its way into non-alcoholic beverages, where products like soda, iced tea, lemonade, and flavored or sparkling water are getting a high-end makeover, complete with beverage packaging designed to appeal to consumers who are interested in high-end products.
The wine and spirits sector as whole is still experimenting with the ways in which packaging design can elevate brand image, but we have already seen how premium spirits brands with bold and unique packaging design are more effective at attracting consumer attention and claiming stake in a crowded market. Long-established premium beverage brands are expected to meet a certain level of quality in their products, and this must be reflected in the beverage packaging in order to retain loyal consumers and attract new ones. Having well-designed, distinctive premium beverage packaging is perhaps even more important for new craft brands that are trying to break into a competitive market; as a lesser-known name, your product’s packaging is your primary tool to attract consumer’s attention and persuade them to take a chance with your beverage instead of their old standby.
There are many elements that go into effective and impactful beverage packaging design, including the format of the bottle packaging itself and, of course, the artwork and typography employed in the design. Often overlooked, however, is the importance of finish on paper and carton premium beverage packaging; Derprosa’s many varieties of luxury polypropylene films provide an excellent solution that combines the highly desirable properties of BOPP films (bi-axially oriented polypropylene) with premium finishes and effects that will set your brand apart from the competition.
Cardboard tube or cylinder packaging for bottles is one of the most classic designs used in premium beverage bottle packaging, and one that instantly sends cues of luxury and exclusivity to potential customers. This format of beverage packaging makes any bottled beverage feel special, which is why it has been used by the highest quality wine, champagne, scotch, bourbon, vodka and rum manufacturers for many years. It is often employed for special limited edition releases for brand milestone anniversaries, holidays, and other special events.
Since this type of premium beverage packaging is usually intended to be kept and displayed, it is important to take measures to ensure that they are resistant to common sources of damage, such as scratching, moisture, oils, etc. An overlay with high quality polypropylene films provides superior protection in this regard, while contributing to the feeling of luxury and exclusivity through a variety of high quality finishes and visual and tactile effects.
Special edition gift sets are another popular format for premium beverage packaging. These sets typically include a standard or special edition bottle of champagne or spirits along with an added value accessory, such as branded drinking glasses. The paperboard boxes usually include a transparent window to display the items inside, with the brand’s iconic artwork styled in a slightly different way to emphasize the limited edition nature of the product. Derprosa’s premium BOPP films provide a protective coating in a variety of finishes that can enhance the original artwork with visual effects (metallic, mirror, pearlescent, etc.) or tactile effects (SoFT TOUcH).
Beer and malt beverages have developed their own consumer culture and certain brands have elevated themselves to be truly premium quality beverages; naturally, they need premium beverage packaging to match. Most high-end craft beers or malt beverages are sold in beverage carriers in sets of 4 or 6, and the design of these carriers must be consistent with the luxury image that the brand is trying to convey. High quality polypropylene films are an excellent tool that can be used, in conjunction with distinctive artwork and package design, to provide a premium finish, complement and enhance the artwork, and provide a high level of moisture resistance – a property of BOPP films that is particularly important in these beverages, which are often refrigerated in their carriers.