We may not “judge a book by its cover” in our interactions with people, but you can bet shoppers in bookstores and other retail outlets are going to make split-second decisions on whether they want to pick up your book or magazine based solely on what they see on the cover. There is a lot of information conveyed in a well-designed book or magazine cover that consumers subconsciously process to determine if they will like what’s inside, including genre, tone, target age group, and overall quality. With fewer and fewer people buying physical books these days, you really need to make an impression with your book cover to get potential customers to pick your book up off the shelf instead of looking for it on an e-reader.
Derprosa carries many premium quality bi-axially oriented polypropylene films (BOPP films, for short) that can help make your book, magazine or other print media stand out from the crowd and get consumers’ attention. With a wide variety of finishes, colors and effects, there is a film for every book cover in any genre you can imagine.
BOPP films have been widely used in the food and beverage industry for several years, and major brands in luxury goods and graphic arts are discovering all of the benefits they have to offer. They not only give a superior level of protection when used in lamination of paper, paperboard, cardstock and cardboard products, they also provide added value, which is essential for attracting today’s consumers. Lamination of book covers with polypropylene films provides improved strength, resistance to scratching, moisture and oils, while offering perfect optical clarity and optional finishes and effects to enhance the original cover design of books, magazines and other print media.
Many international best-selling books have turned to Derprosa’s luxury films to protect and enhance their covers, including the biography of late Apple CEO Steve Jobs. Depending on the cover design and the message you want to convey to consumers, you can choose from classic matte, gloss, and satin finishes. Most of these finishes are available in formats that are glueable, stampable, and printable, creating limitless design opportunities through techniques like foil stamping, UV varnishes, and printing with metallic or fluorescent inks. Several attractive visual and tactile effects can also be achieved through the use of BOPP films alone.
Occasionally, certain titles may have accessory materials that require lamination as well, and polypropylene films are an ideal solution here as well. Besides book covers or magazine covers, an author may choose to include loose supplementary materials or a special edition gift packaging. For books that are part of a series, it is not unusual to sell an entire series in a collector’s edition case with original artwork. These items on their own give the product added value, and even more so when they have the highest quality finish available on the market today.
Different sectors in publishing and different genres sometimes have specialized needs for their book covers, book packaging, etc. One major trend across genres is SoFT TOUcH laminate, an extra matte finish that gives the product a pleasant, velvety tactile sensation. This is being widely employed in packaging of luxury goods, where it has been proven to significantly improve product sales, and research is now indicating that the same may be true for books and print media.
Derprosa also carries a line of antibacterial polypropylene films. These Bacterstop films have a wide range of applications in books and print media, from medical school textbooks to children’s books. Anti-scratch films are also available, improving upon the already high level of protection that this type of laminate provides.
For visually-oriented books, such as coffee table books displaying digital prints of photographs or other digital media, Digi-stick films could be an excellent solution, not just for book covers, but for interior pages as well. This line of BOPP films was designed with the unique needs of the graphic arts industry in mind and has 50% higher bonding strength, resulting in rich, intense colors even after lamination.
Metallized films, which can provide a mirror effect, metallic-holographic effect, or luminescence effect, would be at home on the covers of many novels and even non-fiction books. Solid blue or red metallic films are also available, and all metallized films are glueable, stampable and printable – in most cases, the metallized effect can be achieved without the use of metallic inks.